Restaurant Customer Management (CRM)

Know Your Customers, Turn Order History into Sales

With restaurant customer management (CRM), manage customers, order history, addresses, spending habits and loyalty data from a single panel.

  • One Panel All customer information
  • Order History From first order to last
  • Segmentation New, loyal and churning customers
  • Your Own Data Customer relationship stays with you
Restaurant customer profile: orders, spend, loyalty points and contact summary

Know your customer on one screen

Every customer’s story in one profile

Instead of searching across screens for a customer’s relationship with you, see all the important details in one profile.

360° view of one customer

Ayse Yilmaz Regular customer
420 points
Last order
28.07.2026
Total orders
18
Average basket
₺270
Total spend
₺4,860
Loyalty points
420
Saved addresses
2 addresses
  • Name and contact details
  • Phone / email
  • Saved addresses
  • First order date
  • Last order date
  • Total orders
  • Total spend
  • Average basket
  • Loyalty points
  • Communication consents

For loyalty points see the loyalty points system; for consents see SMS and email marketing.

See customer value from order history

See not only how many orders, but what kind of customer they are

CRM makes sense of order history at the customer level.

  • New customer

    Just placed their first order.

  • Regular customer

    Orders again at steady intervals.

  • High-value customer

    High basket size and order volume.

  • Churning customer

    Has not ordered for a long time.

With this split you can act on each customer’s situation instead of sending everyone the same campaign.

From guest to member

Even if they join later, their history should not disappear

Your customers can order without creating an account.

When they later join with the same phone or email, previous orders can be linked to their account.

  1. Guest order
  2. Phone / Email
  3. Membership
  4. Past orders
  5. One account

Customer segmentation

Don’t send every customer the same offer

Group your customers by ordering behavior.

All customers
  • Loyal Special perk
  • New Welcome
  • Active New offer
  • Churning Win-back

For segmented outreach use SMS and email with marketing automation.

From CRM to marketing

Turn customer data into action

Customer data from CRM can be used together with your other marketing tools.

  1. CRM data
  2. Segment
  3. Campaign / SMS / Email
  4. Order
  5. Repeat order

CRM provides the data; campaigns and SMS / email turn it into action; online ordering captures the result.

Customer data stays with your business

Don’t leave the relationship on a marketplace

Manage information from customers who order through your own channel in customer records created for your business.

Customer data → your channel → your customer relationship

Marketplace vs your own ordering channel: the customer relationship stays with your business

CRM features

What can you manage with restaurant CRM?

  • Customer profiles

    Manage customer details in a single record.

  • Order history

    Review all orders per customer.

  • Address book

    Manage saved delivery addresses.

  • Customer segments

    Separate new, active, loyal and churning customers.

  • Spend analysis

    See total spend and average basket value.

  • Loyalty points

    Track customer point balances. Loyalty points system.

  • Customer notes

    Save operational notes about the customer.

CRM + Loyalty + Campaign

CRM does not work alone — it works with your other sales tools

Use customer management together with your other commission-free modules:

Customer CRM hub connected to loyalty, campaign, SMS and email, marketing automation and repeat orders

Privacy and customer consents

Manage customer data with control

Alongside customer details, also track communication preferences and marketing consents.

  • SMS / email consents
  • Consent records
  • Communication preference management
  • Account deletion requests
  • Anonymisation processes

Use must remain aligned with your business’s legal obligations under KVKK / GDPR processes.

FAQ

Frequently asked questions

Can a guest customer place an order?
Yes. Customers can order without creating an account. When they later create one, past orders can be linked to their account.
Can I see a customer’s order history?
Yes. You can view order count, total spend, average basket and first/last order dates per customer.
Can I segment customers?
Yes. You can create new, active, loyal or churning groups based on ordering behavior.
Does CRM work with the loyalty system?
Yes. Customer profiles and order history can be managed together with loyalty points.
Can I send SMS and email?
Customers with communication consent can be segmented and used in SMS and email marketing.
Who owns the customer data?
Customer data collected through your own ordering channel is held under your business’s customer management.

Start knowing your customers better

Manage your restaurant’s customer and order data in one panel. Build your own audience and spot repeat-order opportunities.